Viraj Prints Case Study - Markidentitiez

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About Viraj Prints

Established in 1901, Menada is one of the oldest wineries in Bulgaria, with vineyards situated at the foothills of the Sredna Gora mountain range. The company grows and works with traditional grape varieties such as Rubin and Mavrud, as well as Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Regent and Viognier. Each year, Menada processes over 8,000 tons of white and red grapes, producing 20 million bottles of wine.

Our Role

Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-End Development, User Interface Design, Project Management, Video Editing.

Boutique Product Space

Since each Menada wine blend has its own an individual character—along with a unique label and color palette—we decided to showcase each bottle with an interesting animation of its own.

Old Meets New

We aimed to capture the personality of the brand: exceptional quality and old world traditions mixed with a vivid identity. Unlike a typical website design for a winery, the Menada site features a jazzy look and unconventional backgrounds, with crisp, “handpicked” graphics that emphasize different grape varieties.

What Else?

With more than Domain 7 delicious labels of wine, the domain is looking to popularize its wine lifestyle and joie de vivre. With this mission in mind, we’ve enriched website’s content with different cocktail recipes, food pairings, a wine calendar, and other tasty ideas.